Branding · 2024
Chillunu Oru Kulfi
Cool brand, cooler identity.
ClientSelf-Initiated
Year2024
DisciplineBranding
Technology Stack
IllustratorPhotoshopBrand StrategyPackaging Design
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Start Project Inquiry01 // Overview
The Vision & Context
A playful, vibrant brand identity for a kulfi brand that needed to stand out in a crowded frozen dessert market.
02 // The Challenge
Problem Space & Obstacles
Creating a brand that appeals to both traditional kulfi lovers and a younger, social-media-savvy audience — without alienating either.
03 // Architecture & Approach
Strategic Engineering & Design
Developed a bold color system, custom illustrations, and packaging design that tells a story. Every touchpoint was designed for shareability.
04 // The Outcome
Results & Impact
A brand identity that generated significant social media buzz and established strong shelf presence.